Tag: TC Charton
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$130 T-Shirt
I am not typically brand loyal and I hardly ever pay attention to designer labels. I watch fashion shows as the colors and silhouettes are usually good indicators of what will be trending in the optical industry, but I never watch for a specific designer. This search for aesthetics over designer labels is a practice…
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What’s Behind a Designer Brand?
I often question what it really means to be a designer. Take the fashion industry for example: for the last few decades, most of the runway-worthy designers package their latest whims and ideas with dramatic theatrical elements tailored for the media hoping to make headlines and glossy magazine covers. But the more regarded the fashion…
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What Are You Really Paying For? The True Cost of a Licensed Brand
The rights to licensed brands can cost eyewear companies millions of dollars, but it’s the consumers who really have to pay for it.
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Made in China
“Where are your products made?” People often ask. “They are made in China.” I’d reply with confidence. I get a lot of varied reactions to that.
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Why TC Fit?
“You’re high-end! You don’t need this!” That is usually what people say to me when I tell them about TC Fit, especially those who love our TC CHARTON collection. It’s true; I didn’t need to create another sub-collection. We are quickly earning the loyalty of our fans, and the practices that carry our products are…
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Let Them See Clearly with the Right Frames
Taking care of a child’s eyesight is incredibly important. Giving them well-fitting frames early on in life will give them the opportunity to see clearly into the future.
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My Week in Hawaii with Arden Cho
A few weeks ago I traveled to Hawaii on a business trip. My original intention was just to visit our retail locations in the area, but a nice little coincidence led me to meet with actress and musician Arden Cho. We had agreed to cosponsor her Aloha Summer Concert series and a music video during…
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Media Frenzy at Vision Expo East, New York By Alexandra Peng
We are always excited to be part of Vision Expo East (VEE) the largest optical show here in the Big Apple every March, drawing over 30,000 eye care professionals, the movers and shakers of the optical industry. This year VEE was not different but yet, it was, since Asian in New York hosted a media…
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Why A Black American Model?
By Alexandra Peng Founder of Prolouge Vision / Designer of TC CHARTON & Alexandra Peng Collections When I first envisioned the TC CHARTON collection, I had only one simple mission in mind — I wanted to offer beautiful and chic eyewear products to Asian Americans. More precisely, all Asian people who reside in this great…
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Blazing Asian Trails & Shooting Big Texas Style / 2014 TC CHARTON Photo Shoot
By Crystal Natsuko Model for TC CHARTON On January 29, 2014, we shot the 2014 TC CHARTON photo shoot with a special twist, adding some Texas flair to our upscale Asian look. Alexandra has gotten a flood of requests for new images, and we are excited to share this year’s new campaign images with you,…
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