I am not typically brand loyal and I hardly ever pay attention to designer labels. I watch fashion shows as the colors and silhouettes are usually good indicators of what will be trending in the optical industry, but I never watch for a specific designer. This search for aesthetics over designer labels is a practice…
What’s Behind a Designer Brand?
I often question what it really means to be a designer. Take the fashion industry for example: for the last few decades, most of the runway-worthy designers package their latest whims and ideas with dramatic theatrical elements tailored for the media hoping to make headlines and glossy magazine covers. But the more regarded the fashion…
We Pledge Allegiance to George Takei
Among the many noteworthy Asian Americans, the one that has had the most impact on us is George Takei.
What Are You Really Paying For? The True Cost of a Licensed Brand
The rights to licensed brands can cost eyewear companies millions of dollars, but it’s the consumers who really have to pay for it.
Media Frenzy at Vision Expo East, New York By Alexandra Peng
We are always excited to be part of Vision Expo East (VEE) the largest optical show here in the Big Apple every March, drawing over 30,000 eye care professionals, the movers and shakers of the optical industry. This year VEE was not different but yet, it was, since Asian in New York hosted a media…
Blazing Asian Trails & Shooting Big Texas Style / 2014 TC CHARTON Photo Shoot
By Crystal Natsuko Model for TC CHARTON On January 29, 2014, we shot the 2014 TC CHARTON photo shoot with a special twist, adding some Texas flair to our upscale Asian look. Alexandra has gotten a flood of requests for new images, and we are excited to share this year’s new campaign images with you,…
Looking Good In Los Angeles
On Saturday, January 26th, TC CHARTON’s annual high-energy photo shoot took place on a sunny rooftop overlooking Downtown Los Angeles. Halfway through the day we changed location for the evening portion to shoot a stylish new look book for the unveiling of ALEXANDRA PENG, a new line of eyewear coming out, with launch set for…
Chris Lam of www.whatiruninto.com Test Drives TC Charton Asian Fit
I have to say, one of the perks of reaching out to bloggers and other media types, is that you never know what the common thread is going to be that makes you say, “OMG, that girl is SO COOL!!!” Well, I can tell you that Chris Lam http://www.whatiruninto.com is sassy, practical minded, loves sci-fi,…
DivaGalsDaily Write Up
Ah yes, the lovely Orquidea takes center stage in this post. http://divagalsdaily.com/2012/03/30/gal-approved-weekend-hot-nyc-bar-discovery-cool-shades-and-gorgeous-makeup/ I must say, with all the new Spring 2012 eyewear in my face, I am seriously neglecting parts of the collection. Ok, wearing the orquidea all day long. Can’t stop me!
East meets West!
I’m currently attending some trade shows in Europe to check out the latest in styles, colors and designs this season. I always get very inspired when I go to these shows. I am constantly in search for more ideas to help create the next collection of TCC eyewear. It would definitely combine the best of…