Tag: Alexandra Peng
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$130 T-Shirt
I am not typically brand loyal and I hardly ever pay attention to designer labels. I watch fashion shows as the colors and silhouettes are usually good indicators of what will be trending in the optical industry, but I never watch for a specific designer. This search for aesthetics over designer labels is a practice…
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What’s Behind a Designer Brand?
I often question what it really means to be a designer. Take the fashion industry for example: for the last few decades, most of the runway-worthy designers package their latest whims and ideas with dramatic theatrical elements tailored for the media hoping to make headlines and glossy magazine covers. But the more regarded the fashion…
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What Are You Really Paying For? The True Cost of a Licensed Brand
The rights to licensed brands can cost eyewear companies millions of dollars, but it’s the consumers who really have to pay for it.
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Why TC Fit?
“You’re high-end! You don’t need this!” That is usually what people say to me when I tell them about TC Fit, especially those who love our TC CHARTON collection. It’s true; I didn’t need to create another sub-collection. We are quickly earning the loyalty of our fans, and the practices that carry our products are…
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Let Them See Clearly with the Right Frames
Taking care of a child’s eyesight is incredibly important. Giving them well-fitting frames early on in life will give them the opportunity to see clearly into the future.
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“Simplicity is the Ultimate Sophistication” – Leornardo Da Vinci
Has it already been almost six years? Back when I first started in the fall of 2009, I remember how anxious I felt going from practice to practice with my meager tray of 5 styles. I wasn’t sure how my Asian Fit glasses would be received, but I soon found that I wasn’t the only…
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Media Frenzy at Vision Expo East, New York By Alexandra Peng
We are always excited to be part of Vision Expo East (VEE) the largest optical show here in the Big Apple every March, drawing over 30,000 eye care professionals, the movers and shakers of the optical industry. This year VEE was not different but yet, it was, since Asian in New York hosted a media…
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Why A Black American Model?
By Alexandra Peng Founder of Prolouge Vision / Designer of TC CHARTON & Alexandra Peng Collections When I first envisioned the TC CHARTON collection, I had only one simple mission in mind — I wanted to offer beautiful and chic eyewear products to Asian Americans. More precisely, all Asian people who reside in this great…
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Blazing Asian Trails & Shooting Big Texas Style / 2014 TC CHARTON Photo Shoot
By Crystal Natsuko Model for TC CHARTON On January 29, 2014, we shot the 2014 TC CHARTON photo shoot with a special twist, adding some Texas flair to our upscale Asian look. Alexandra has gotten a flood of requests for new images, and we are excited to share this year’s new campaign images with you,…
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Looking Good In Los Angeles
On Saturday, January 26th, TC CHARTON’s annual high-energy photo shoot took place on a sunny rooftop overlooking Downtown Los Angeles. Halfway through the day we changed location for the evening portion to shoot a stylish new look book for the unveiling of ALEXANDRA PENG, a new line of eyewear coming out, with launch set for…
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