Your Optician Is Your Best Friend
Some of you might say “If I can just buy glasses online, why do I need to go to my optician?” Well… in some ways you’re right. Buying glasses is easier now more than ever. You get your prescription from your optician, go home, find some cheap frames on the internet, insert your lens power…
Say Goodbye to Blue Light Headaches
Do you often get headaches from looking at the computer or your phone for long periods of time? Most of us spend at least 2 hours a day looking at screens, whether it’s for work, scrolling through Facebook, or staying in touch with friends. Many of us even use our phones in bed! Looking at…
I am not typically brand loyal and I hardly ever pay attention to designer labels. I watch fashion shows as the colors and silhouettes are usually good indicators of what will be trending in the optical industry, but I never watch for a specific designer. This search for aesthetics over designer labels is a practice…
What’s Behind a Designer Brand?
I often question what it really means to be a designer. Take the fashion industry for example: for the last few decades, most of the runway-worthy designers package their latest whims and ideas with dramatic theatrical elements tailored for the media hoping to make headlines and glossy magazine covers. But the more regarded the fashion…
Follow That Brow
“I have a round face, so I need some rectangular frames,” is one of the most common phrases that we hear from consumers who write to us asking for help. Usually they give us a list of styles they like which tend to be more conservative and rectangular shaped. Most Asians think they have a…
What Are You Really Paying For? The True Cost of a Licensed Brand
The rights to licensed brands can cost eyewear companies millions of dollars, but it’s the consumers who really have to pay for it.
Made in China
“Where are your products made?” People often ask. “They are made in China.” I’d reply with confidence. I get a lot of varied reactions to that.
What happened in Vegas WON’T stay in Vegas!
Back in June of 2009, when I first started TC CHARTON and founded Prologue Vision, I had a vision for the future.
Why TC Fit?
“You’re high-end! You don’t need this!” That is usually what people say to me when I tell them about TC Fit, especially those who love our TC CHARTON collection. It’s true; I didn’t need to create another sub-collection. We are quickly earning the loyalty of our fans, and the practices that carry our products are…
Let Them See Clearly with the Right Frames
Taking care of a child’s eyesight is incredibly important. Giving them well-fitting frames early on in life will give them the opportunity to see clearly into the future.