“You’re high-end! You don’t need this!”
That is usually what people say to me when I tell them about TC Fit, especially those who love our TC CHARTON collection. It’s true; I didn’t need to create another sub-collection. We are quickly earning the loyalty of our fans, and the practices that carry our products are doing well. Nobody complains about our prices because we have proven the value of our products.
Besides, I never had any experience creating products at “lower” price points. My past professional experiences and my upbringing has shaped me into a designer/consumer of quality goods with medium to medium-high price points. I will be the first to admit that I am one of those with “expensive tastes”.
However, moving my family and the company out of Silicon Valley has been a real eye-opener. We relocated to the North Texas’ DFW area, and I am delighted to find the diversity that I craved while living in the most expensive area in the country.
I actually have neighbors of ALL ethnicities, and gone are the days that everyone we interact with is in the tech industry with a household income in the top 1%. I actually get to know people from all walks of life. My children no longer bring home friends that roll their eyes because they HAVE TO go to Europe AGAIN for their summer vacation.
Once I got out of the unrealistic bubble of Silicon Valley, I came to realize that maybe not all people can afford our products, but still need them. People who work hard trying to raise a family, or have to work while paying for college tuition; people who are doing their part to contribute to the society but still live paycheck to paycheck; people who have decent jobs but still cannot afford to pay extra on top of their insurance coverage.
Hence TC Fit.
I like to think of TC Fit as a simplified collection. Gone are the intricate decals, metal inserted logos inside the temples, and richly patterned Italian acetates. I still want great eye shapes. I still want the hand-laminated nose pads and tips. It’s still being produced by the same manufacturer that produces TC CHARTON, which is renowned for their craftsmanship and beautiful finishing. I still want quality and I still want to offer a great fit to those who need it.
A customer just told me that TC Fit is a great addition to our existing CHARTON collection, as now he can offer great quality products to a wider range of people. “It’s not cheap. They are plenty of cheap products out there with cheap quality to match. It’s just very reasonably priced. It will never replace TC CHARTON, but it’s a great extension of your collection”.
Recently, my daughter came to the office to pick a frame for her upcoming eye exam. Out of over 150 styles, she ended up picking a TC Fit frame. When I asked her why she likes that particular frame, she said: “It has a great shape, and it’s very clean and fresh looking”.
That put a smile on my face.
I used to think something was wrong with my face.
When I was a child, my glasses would always slide down my nose. No matter what I did I could not find frames that fit me properly, and it made me think that the problem was with my face. It was an awful feeling. When I first started TC CHARTON, I was determined to do whatever I could to prevent other children from having those same feelings.
I recently had a very long conversation with Mark Shupnick, an optician with over 40 years of experience in his field. He is going to be giving a lecture about the importance of children’s eye care at the upcoming Vision Expo West in Las Vegas, and had a lot of interesting things to say on the topic. As a mother of three, this is something that I have always been concerned about.
We are noticing that more and more children, especially among the Asian population, become far-sighted. Most eye care professionals blame prolonged use of electronic devices and the lack of outdoor activities.
When children can’t see well, they simply cannot read and learn accordingly. Moreover, a child that wears a pair of frames that keeps sliding down means their vision is not being properly corrected.
Making sure that children take annual eye exams, wear glasses that stay put, and protect their eyes from harmful UV rays while outdoors are simple ways to correct their vision.
A lot of parents are only vaguely aware of this issue, which is why it is so important for people like Mark to spread awareness. Hopefully the opticians, once informed, will pass on the message, and I want to do my part as well.
As far as I know, TC CHARTON is the only collection that offers an entire line of kids and teen Asian-fit frames. I feel that it is very important to not only give them glasses that fit properly early on, but to also provide them with many styles to express themselves with.
That being said, I am often asked why I don’t offer sunglasses for children. There are a few reasons for this.
Our frames and sunglasses are made with the highest-quality materials we can find, but a lot of parents are worried that their children will break or lose them. I already lowered our kids and teens prices substantially in an effort to encourage parents to give their children the right fit, but while most parents recognize the benefits of our frames, they would still be reluctant to give them sunglasses at a higher price point. To those parents, I often suggest an alternative solution: fitting their TC frames with transition lenses.
Transition lenses change from light to dark in the sunlight, so the child can wear their frames both indoors and outdoors without any problems. This saves the parents from buying two different frames, and means the child doesn’t have to keep track of multiple pairs of glasses. Just doing something this simple can make a big difference.
I grew up dealing with frames that never fit my Asian bridge. It was frustrating and made me feel inadequate. As a mother, I do not wish any child to EVER have to feel this way. As members of the eye care community, people like Mark and I must do everything we can to raise awareness on this topic. Please, if you are a parent, make sure to give your children regular eye exams. Don’t be afraid to spend a little bit more for frames that can actually stay on their bridge, and please fit them with transition lenses. The eyes of your children will thank you for it.
A few weeks ago I traveled to Hawaii on a business trip. My original intention was just to visit our retail locations in the area, but a nice little coincidence led me to meet with actress and musician Arden Cho. We had agreed to cosponsor her Aloha Summer Concert series and a music video during the same week, so it seemed like the perfect opportunity to meet her.
I’ve been watching Arden closely for almost a year now. Aside from her role on Teen Wolf, she also appeared as a guest star on Hawaii Five-0 and has a number of other roles in both live action productions and voice over. She caught my attention because she has a very positive public image and a strong presence on social media, so I always thought she would be the right type of Asian celebrity to represent our frames.
We had brunch at the Kahala Mandarin Hotel, and when we met I was immediately enchanted. She is a sweet, charming young woman with a strong, but quiet confidence. We had a wonderfully pleasant conversation while I fit her in some of our frames, and I’m pleased to say that she looks fabulous in them.
Unfortunately, there was a bit of a hiccup with the music video. The location, a beautiful run down building, was no longer available. So instead, we agreed to create a video for her Youtube channel to promote the concert. The video featured a number of scenes with her wearing our frames while her songs played in the background. I was quite impressed with the professionalism of the crew she assembled locally, and the video, needless to say, came out beautifully.
The VIP ticket holders of the concert got to attend a BBQ house party with Arden at an ocean front property just outside of Honolulu. During the party, I was able to witness firsthand how sweet and warm she is to her fans who were clearly ecstatic to be able to meet her.
That same night, I attended her concert, and it was an absolute blast. She sang a lot of covers but also has an impressive repertoire of original songs that she has written over the years. As a music lover, I love the idea of being a part of her entrance into the music industry, and I believe that she will eventually make a big impact using this medium for her artistic expression.
I may not be in the target demographic of Teen Wolf, but I am a huge fan of her talents. It’s clear that she has earned her place as one of the few Asian actors playing an important role in the mainstream American entertainment industry. I truly feel that there needs to be more Asian celebrities like her in the public eye, especially those that can inspire the younger generation of Asian Americans to do the same.
My experience with Arden Cho has been something I will cherish for many years to come. I’m looking forward to the next time we can collaborate on a project together.
Has it already been almost six years?
Back when I first started in the fall of 2009, I remember how anxious I felt going from practice to practice with my meager tray of 5 styles. I wasn’t sure how my Asian Fit glasses would be received, but I soon found that I wasn’t the only one who saw the value of an eyewear collection designed to fit Asian faces.
So, encouraged by eye care professionals and consumers alike, I pressed on and came out with several new designs, each one inspired by a different Asian face. Every frame is named after the muse that sparked its creation, and I hold each and every one of them close to my heart.
As time went by, the designs of the new styles became gradually simpler. While this was not a conscious effort on my part, I eventually came to embrace it. The very nature of the product requires it to act as both a fashion accessory and a medical device, so why not design them to be as elegant and efficient as possible? I refer to this design philosophy as “Utility Luxe,” and it is the core concept for all of our newest styles; as Arrigo Cipriani once said: “luxury is the expression of a complex simplicity.”
To me, the purpose of TC CHARTON Asian Fit Eyewear is to act as an extension of the person wearing it. It must fit perfectly and effortlessly, like a well-tailored suit or a little black dress. It must act as a second skin, flawlessly functional and cleverly chic. And it must become an integral part of their fashion by blending seamlessly into their wardrobe, personality and sense of style.
This is what I strive for: complete and utter perfection.
In this way, crafting a simpler design does not mean I have to make do with less, but rather, allows the craftsmanship to become more polished. I continue to introduce beautiful eye shapes to match Asian features and pair them with exquisite acetates and the highest quality components the industry has to offer.
My production team often tells me how difficult it is to make my products, but I intend to stick by my principles. I believe that a great fit is worth the effort.
On Saturday, January 26th, TC CHARTON’s annual high-energy photo shoot took place on a sunny rooftop overlooking Downtown Los Angeles. Halfway through the day we changed location for the evening portion to shoot a stylish new look book for the unveiling of ALEXANDRA PENG, a new line of eyewear coming out, with launch set for Spring 2013 in Milan.
We are fortunate that our teams have all worked together before, with the addition of star photographer, Dean Zulich. The photo and video shoot sequences we captured will create the new 2013 campaign for TC CHARTON’s newest eyewear collection.
What a great way to kick off another year for TC CHARTON, our whole photo shoot had good energy, we all worked really well together, enjoyed an awesome day, and had a fun wrap for the crew and talent.
We are excited to share the new collection images with you throughout the coming year.
Call to Action
Look out for these new styles in your local optometry shops across the nation, and soon internationally!
Photography by Dean Zulich, with Studio Manager Sedina Sokolovic, and Digital Tech Mirza Hasanefendic. Cinematography by Keith Duggan.
Styling by Victor Vargas, Editor-in-Chief of LUXETIGERS online magazine, assisted by Ervina Topalli. Makeup by Elena Arroy, and Hair Artistry by Sussy Campos.
Models Yun Choi, Yuki Matsumura, Charlene Phan, & Crystal Natsuko.
Creative Direction and all Eyewear Designs by Alexandra Peng, founder of Prolouge Vision LLC.
Growing up, I was never able to find glasses that fit well and looked good. The pair of frames that I always ended up with, was the one that stayed on my nose the longest without sliding down. Yes, I had the curse of the FAN! Flat Asian Nose!!! The glasses I wore were never terribly stylish looking. I recently went through a photo album, I couldn’t find ONE picture of me with glasses. Probably because whenever I saw a camera near me, I’d whip those glasses right off! Uh huh- NO WAY was anyone going to capture me wearing those.
Needless to say, I blame my dateless high school years and even later years because of my glasses.
Really, you say? Yeah, you heard me. I’m cute! But I didn’t know it because I was wearing horrible glasses. I’m cute! But I didn’t know it because I was so self-conscious about my looks and wearing HORRIBLE glasses. I was cute but I could never tell if a boy was cute because I always took my glasses off at social gatherings. Nothing says sexy like someone squinting at you. Or those really big deep grooves you get in your nose from wearing glasses that don’t quite fit right.
And if you don’t believe that glasses or ill fitting glasses or ill fitting glasses that look really horrible can impact your social life, self esteem, etc. check out some of these posts I have found from other Asians bemoaning the fit problem.
Devoureddreams wrote: “From high end to low all of my sunglasses were uncomfortable, always sliding off my face, and a lot of them left oily makeup marks on my cheekbones.”
Kissablemenou wrote “I have the same problems with the cheek marks. Another thing is though that I do I have a smaller face that most of the time the lens are just too big on my face.”
Ooglyduckling wrote. “each time that i smile my makeup would transfer onto the frame. i also have a difficult time keeping the glasses on when it is hot out.”
It’s comforting to know I’m not the only one out there who has FAN and had difficult times looking good in glasses because of it. It’s funny, reading through all the posts, I get the feeling if we were all put in a room together, we might have a competition: who has the flattest Flat Asian Nose.
Just wanted to announce vlogger PinkMacPrincess’ giveaway winners which were announced on January 29.
Sara V and Karol R. Winners were chosen from facebook, twitter and youtube postings. Congratulations!
For those of you who haven’t checked out PinkMacPrincess’ vlog about us, you can check it out here: