“Simplicity is the Ultimate Sophistication” – Leornardo Da Vinci

Has it already been almost six years?

Back when I first started in the fall of 2009, I remember how anxious I felt going from practice to practice with my meager tray of 5 styles. I wasn’t sure how my Asian Fit glasses would be received, but I soon found that I wasn’t the only one who saw the value of an eyewear collection designed to fit Asian faces.

So, encouraged by eye care professionals and consumers alike, I pressed on and came out with several new designs, each one inspired by a different Asian face. Every frame is named after the muse that sparked its creation, and I hold each and every one of them close to my heart.

As time went by, the designs of the new styles became gradually simpler. While this was not a conscious effort on my part, I eventually came to embrace it. The very nature of the product requires it to act as both a fashion accessory and a medical device, so why not design them to be as elegant and efficient as possible? I refer to this design philosophy as “Utility Luxe,” and it is the core concept for all of our newest styles; as Arrigo Cipriani once said: “luxury is the expression of a complex simplicity.”

To me, the purpose of TC CHARTON Asian Fit Eyewear is to act as an extension of the person wearing it. It must fit perfectly and effortlessly, like a well-tailored suit or a little black dress. It must act as a second skin, flawlessly functional and cleverly chic. And it must become an integral part of their fashion by blending seamlessly into their wardrobe, personality and sense of style.

This is what I strive for: complete and utter perfection.

In this way, crafting a simpler design does not mean I have to make do with less, but rather, allows the craftsmanship to become more polished. I continue to introduce beautiful eye shapes to match Asian features and pair them with exquisite acetates and the highest quality components the industry has to offer.

My production team often tells me how difficult it is to make my products, but I intend to stick by my principles. I believe that a great fit is worth the effort.

~Alexandra Peng


Looking Good In Los Angeles

458On Saturday, January 26th, TC CHARTON’s annual high-energy photo shoot took place on a sunny rooftop overlooking Downtown Los Angeles. Halfway through the day we changed location for the evening portion to shoot a stylish new look book for the unveiling of ALEXANDRA PENG, a new line of eyewear coming out, with launch set for Spring 2013 in Milan.
We are fortunate that our teams have all worked together before, with the addition of star photographer, Dean Zulich. The photo and video shoot sequences we captured will create the new 2013 campaign for TC CHARTON’s newest eyewear collection.
What a great way to kick off another year for TC CHARTON, our whole photo shoot had good energy, we all worked really well together, enjoyed an awesome day, and had a fun wrap for the crew and talent.
We are excited to share the new collection images with you throughout the coming year.

Call to Action
Look out for these new styles in your local optometry shops across the nation, and soon internationally!

Credits
Photography by Dean Zulich, with Studio Manager Sedina Sokolovic, and Digital Tech Mirza Hasanefendic. Cinematography by Keith Duggan.
Styling by Victor Vargas, Editor-in-Chief of LUXETIGERS online magazine, assisted by Ervina Topalli. Makeup by Elena Arroy, and Hair Artistry by Sussy Campos.
Models Yun Choi, Yuki Matsumura, Charlene Phan, & Crystal Natsuko.
Creative Direction and all Eyewear Designs by Alexandra Peng, founder of Prolouge Vision LLC.


Got FAN? Flat Asian Nose

Growing up, I was never able to find glasses that fit well and looked good. The pair of frames that I always ended up with, was the one that stayed on my nose the longest without sliding down. Yes, I had the curse of the FAN! Flat Asian Nose!!!  The glasses I wore were never terribly stylish looking. I recently went through a photo album, I couldn’t find ONE picture of me with glasses. Probably because whenever I saw a camera near me, I’d whip those glasses right off! Uh huh- NO WAY was anyone going to capture me wearing those.

Needless to say, I blame my dateless high school years and even later years because of my glasses.

Really, you say? Yeah, you heard me. I’m cute! But I didn’t know it because I was wearing horrible glasses. I’m cute! But I didn’t know it because I was so self-conscious about my looks and wearing HORRIBLE glasses. I was cute but I could never tell if a boy was cute because I always took my glasses off at social gatherings. Nothing says sexy like someone squinting at you. Or those really big deep grooves you get in your nose from wearing glasses that don’t quite fit right.

And if you don’t believe that glasses or ill fitting glasses or ill fitting glasses that look really horrible can impact your social life, self esteem, etc. check out some of these posts I have found from other Asians bemoaning the fit problem.

Devoureddreams wrote: “From high end to low all of my sunglasses were uncomfortable, always sliding off my face, and a lot of them left oily makeup marks on my cheekbones.”

Kissablemenou wrote “I have the same problems with the cheek marks. Another thing is though that I do I have a smaller face that most of the time the lens are just too big on my face.”

Ooglyduckling wrote. “each time that i smile my makeup would transfer onto the frame. i also have a difficult time keeping the glasses on when it is hot out.”

It’s comforting to know I’m not the only one out there who has FAN and had difficult times looking good in glasses because of it. It’s funny, reading through all the posts, I get the feeling if we were all put in a room together, we might have a competition: who has the flattest Flat Asian Nose.

xox

julie


PinkMacPrincess Giveaway Winners

Hello everyone!

Just wanted to announce vlogger PinkMacPrincess’ giveaway winners which were announced on January 29.

Sara V and Karol R. Winners were chosen from facebook, twitter and youtube postings. Congratulations!

For those of you who haven’t checked out PinkMacPrincess’ vlog about us, you can check it out here:

http://www.youtube.com/watch?v=oXOPMBtvJHI


TC Charton Asian Fit Eyewear at International Vision Expo in New York, Mar 18 -20, 2011

TC Charton Asian Fit Eyewear will be presented by Prologue Vision at the International Vision Expo in New York. If you are heading to New York, please come visit us!

International Vision Expo and Conference, New York

Jacob K. Javits Convention Center

Eyewear & Accessory Pavilion

Booth #: 2482

Mar 18 – 20, 2011

http://www.visionexpoeast.com/

 

See you there!

– TCC

Online Store

For information, call (408) 752-0220

http://asianfiteyewearstore.com

Retail Stores

See “Where to Buy” at www.tc-charton.com


TC Charton Premiere Exhibition at International Vision Expo, Las Vegas NV, Oct 7-9, 2010

TC Charton Asian Fit Eyewear will be presented by Prologue Vision for the first time in the International Vision Expo in Las Vegas. If you are heading to Las Vegas, please come visit us!

International Vision Expo and Conference, Las Vegas NV

Sands Expo and Convention Center

Eyewear and Accessories Pavilion

Booth #: 21057

Oct 7 – 9, 2010

http://www.visionexpowest.com/

 

Viva Las Vegas everyone!

– TCC

Online Store

For information, call (800) 764-7518 | (650) 965-1280

http://asianfiteyewearstore.com

Retail Stores

See “Where to Buy” at www.tc-charton.com


Success at our Premiere Exhibition at Vision Expo East New York, 2010!

Spring is in the air! We are happy to announce that we had a successful show in New York. It was exciting to be showing for the first time and we generated a lot of interest and even some orders!
In time, we believe that more and more people will hear about us, and see the difference this line of eyewear makes. We also brought along several new, never seen before models, that were presented at the show. We are in the process of putting all the pictures up online for all to see. Be patient and come back to check in on us for the new frames and sunglasses. We hope everyone likes the new photos on our website. You can have a peek at a few of the new frames worn by the models.
We added more color, more interest and most importantly more variations to accomodate and fit a wider audience. You asked for color and details and we heard you! They are eye catching and we are sure one of them is for you! As we speak, new designs are in the works to be revealed in Vision West Expo, Las Vegas in September! Keep your comments coming!
Enjoy & Spring and keep in touch!
– TCC


TC Charton Premiere Exhibition, International Vision Expo, New York 2010!

We are excited to announce that TC Charton Asian Fit Eyewear will be launching our collection at our first ever exhibition at Vision Expo East, 2010 in New York. We will be exhibiting under our distributor Prologue Vision. Come join us if you are in the area!

 International Vision Expo and Conference, New York 
 Jacob K. Jarvits Convention Center
 Level 3, Booth #2487 
 March 19 - 22, 2010
 http://www.visionexpoeast.com/

See you there!

– TCC

Online Store

For information, call (800) 764-7518 | (650) 965-1280

http://asianfiteyewearstore.com

Retail Stores

See “Where to Buy” at www.tc-charton.com


A new year, a new collection!

TC Charton is excited to announce that our new collection is going into production next month! If you are a fan, hold on to your seats. The new designs promise to deliver more exciting details! We’ll keep you posted when it arrives!

– TCC

Online Store

For information, call (800) 764-7518 | (650) 965-1280

http://asianfiteyewearstore.com


Season’s greetings and a Happy New 2010!

2009 has been a wonderful year for the TC Charton family. We want to thank all our retailers and customers for your support. We continue to work hard and look forward to launching our exciting new collection by March 2010. As you prepare to celebrate the season with your friends and families, we wish you safe travels.

Have a wonderful holiday and a very Happy New Year!

– TCC