Ah yes, the lovely Orquidea takes center stage in this post.
I must say, with all the new Spring 2012 eyewear in my face, I am seriously neglecting parts of the collection. Ok, wearing the orquidea all day long. Can’t stop me!
Wow, my aching feet!
A great start to Vision Expo East. We had a number of people and buyers seek us out meaning they’d heard or read about us beforehand and wanted to see in person what our brand was about. Vision Expo East may seem daunting, I mean, going up side by side with the eyewear lines that have been around for decades and there’s little ol’ us. But we are the only ones who gear the entire line toward Asians and that makes us a standout. As I explained to several inquiries, I stopped buying eyewear after my last pair of $450 sunglasses refused to stay on my face once I broke a sweat. I had given up. Until I came across TC Charton. I think some people are realizing that for some, fit is the ultimate luxury, not a label.
Another interesting thing to note, we are getting interest from buyers looking for glasses for different ethnicities. Turns out Asians aren’t the only ones with fit problems due to lower nose bridges and higher cheekbones. Also, lots of Canadians! Angel met about 10 Canadians interested in carrying our eyewear in an hour!
We saw some familiar faces including the lovely ladies from 20/20 Optometry of Silicon Valley. They tried on the Spring 2012 lines which they loved!
Since we don’t have product shots of the new line, it’s that new! I decided to take our lovely model, Shi, outside to take a few shots. I am sad to say that right outside the Javits is not the most ideal unless you are looking for a Mad Max, industrial feel complete with graffiti and public urination. Shi was very sweet and game to try it out and did not notice the man with his fly unzipped. Ah youthful innocence. Anyways, I think we got some good shots.
Also, Alexandra was interviewed by Image for the College Life Magazine, one of the best college mags out there.
As some of you know, designer Alexandra Peng is the kind of lady who is going to push herself to get the best product out there, that means cutting deadlines super close to get the latest acetates, hinges and hardware into the TC Charton collection. The styles I’ve been tweeting, blogging and facebooking about over the past few days have literally come out of the manufacturing plant this week and put on a plane, just in time for Vision Expo East.
I wanted to make sure we had some shots of the new collection to show off to you guys so I made this impromptu “white box” that I made for under 20 bucks. It’s a big cardboard box, some window film and 3 lights and a piece of white posterboard. I normally hate DIY type things because usually I invest more than I want to try to mimic what I see on youtube, only to find that it doesn’t quite come out the way I want. But this works! Check out this cool video tutorial:
I’m going to call this my magical ghetto product shot white box. Yeah. You heard me.
The end result: the ability to shoot tight shots of products and have it look pretty darn good! Needs a bit of tweaking in photoshop but very minor. Yes, that is a David Sedaris book propping up the lamp on the left. Make sure you turn the lights off after you are done, it looks like a fire hazard.
Look out! Team TC Charton is back in New York City! And there’s a trunk full of beautiful new styles that we will be unveiling. I am in love love love love love with this new super light style Patricia.
Perfect for the summer, slightly oversized so it keeps the dangerous rays off your face and out of your eyes. Super light so when you get all sweaty, it’s not slipping at all. I apologize for the bad photo, I don’t have the ability to take product shots but trust me, this style is absolutely gorgeous. Love it love it!
WABC-TV Anchor Liz Cho Wears the Catherine
Kim Weling of Fashionablypetite.com is covering fashion for all of us vertically challenged. Kim is a lovely girl we met at Style360 and she is TINY! She was super impressed with TC Charton and how they fit and don’t overpower her features. Check out her review here!